Well, I thought it was a bit silly from the start and it seems that a Federal Judge may be in agreement.
The lawsuit filed by DirecTV against DISH Network was a result of DirecTV’s reported belief that the ads were misleading. U.S. District Judge Paul Crotty denied DirecTV’s request for a temporary restraining order that would have halted the advertisements that DirecTV did not like.
Apparently, the judge left the door open for DirecTV to renew their request and better explain what exactly it is about the “Why Pay More?” ads that has DirecTV execs crying foul.
I would think that instead of running to court like a little kid running to mommy after skinning his knee, DirecTV would just come up with some ads of their own that even the score with DISH Network. That seems to be the way it usually goes. My earlier example of how Verizon and AT&T have been ripping each other to shreds is something that I think consumers are accustomed to.
As you might expect, company lawyers presented their cases in court and for now at least, DirecTV was told to pick up all their toys and go home. Perhaps they’ll prepare a better case, or if they smarten up, hire an advertising agency to come up with some ads that target DISH Network.
It’s nice to see a little common sense come from a case like this. It would be nice to see more silly lawsuits get thrown out like this, even if it is just for the time being.
passed a law back in 2004 which mandated the local programming that satellite broadcasters could provide to all of the counties in the country and left it up to Nielsen Media Research to figure out which local channels each county should be allowed to receive.
delivering cable programming to customers involves stringing wires on telephone polls or underground, which involves the use of public property, including streets.
Network subscribers for free until December 2nd. It can be found on channel 151 and is also available in HD.